Leadership
Blue Ocean Classics
2019·144 pages
A groundbreaking strategy book on creating uncontested market spaces and innovative leadership.
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A groundbreaking strategy book on creating uncontested market spaces and innovative leadership.
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"W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value. In Blue Ocean Strategy, Kim and Mauborgne introduce the idea of blue oceans, previously unknown market spaces wh...
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What's Inside
will contain mild spoilers
Romance & sex
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No romantic or sexual content present.
Violence & gore
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No violence or gore depicted.
Profanity
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No profanity or strong language present.
Substance use
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No substance use depicted.
LGBTQ+ Rep.
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No LGBTQ+ representation present.
Religious content
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No religious themes present.
Magic & witchcraft
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No fantasy magic or witchcraft depicted.
Occult / demonology
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No real-world occult content present.
Political content
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Minor focus on business and economic ideologies.
Self-harm / suicide
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No self-harm or suicide themes present.
Abuse & suffering
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No abuse or suffering themes depicted.
Other
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