Leadership
Blue Ocean Classics
2019·144 pages
A groundbreaking strategy book on creating uncontested market spaces and innovative leadership.
Owned
No reviews yet
Owned
A groundbreaking strategy book on creating uncontested market spaces and innovative leadership.
About
Details
"W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value. In Blue Ocean Strategy, Kim and Mauborgne introduce the idea of blue oceans, previously unknown market spaces wh...
More In This Series
View all books in this series
What's Inside
will contain mild spoilers
Sexual content
AI
No romantic or sexual content present.
Violence & gore
AI
No violence or gore depicted.
Profanity
AI
No profanity or strong language present.
Substance use
AI
No substance use depicted.
LGBTQ+ Rep.
AI
No LGBTQ+ representation present.
Religious content
AI
No religious themes present.
Magic & witchcraft
AI
No fantasy magic or witchcraft depicted.
Occult / demonology
AI
No real-world occult content present.
Political content
AI
Minor focus on business and economic ideologies.
Self-harm / suicide
AI
No self-harm or suicide themes present.
Abuse & suffering
AI
No abuse or suffering themes depicted.
Other
AI
No information found.