A groundbreaking business strategy book on creating uncontested market spaces and making competition irrelevant.
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A groundbreaking business strategy book on creating uncontested market spaces and making competition irrelevant.
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 ...
will contain mild spoilers
No romantic or sexual content present.
No violence or gore depicted.
No profanity or strong language present.
No substance use depicted.
No LGBTQ+ representation present.
No religious themes present.
No fantasy magic or witchcraft depicted.
No real-world occult content present.
Minor focus on business and economic strategies.
No self-harm or suicide themes present.
No abuse or suffering themes depicted.
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