A groundbreaking business strategy book on creating uncontested market spaces and making competition irrelevant.
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A groundbreaking business strategy book on creating uncontested market spaces and making competition irrelevant.
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Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplore...
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What's Inside
will contain mild spoilers
Romance & sex
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No romantic or sexual content present.
Violence & gore
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No violence or gore depicted.
Profanity
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No profanity or strong language present.
Substance use
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No substance use depicted.
LGBTQ+ Rep.
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No LGBTQ+ representation present.
Religious content
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No religious themes present.
Magic & witchcraft
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No fantasy magic or witchcraft depicted.
Occult / demonology
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No real-world occult content present.
Political content
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Minor focus on business and economic ideologies.
Self-harm / suicide
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No self-harm or suicide themes present.
Abuse & suffering
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No abuse or suffering themes depicted.
Other
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