Brand Failures dissects 100 notorious branding mishaps from major companies, grouping them into categories like classic blunders and cultural missteps.
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Brand Failures dissects 100 notorious branding mishaps from major companies, grouping them into categories like classic blunders and cultural missteps.
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Praise and Reviews `You learn more from failure than you can from success. Matt Haig`s new book is a goldmine of helpful how-not-to advice which you ignore at your own peril.` LAURA RIES, President, Ries & Ries, marketing strategists, and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding `I thought the book was terrific. Brings together the business lessons from all the infamous brand disasters from the Ford Edsel and New Coke to today's An...
What's Inside
will contain mild spoilers
Sexual content
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No romantic or sexual content present.
Violence & gore
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No violence or gore depicted.
Profanity
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No evidence found in available sources.
Substance use
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No evidence found in available sources.
LGBTQ+ Rep.
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Religious content
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No religious themes present.
Magic & witchcraft
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No fantasy magic or witchcraft present.
Occult / demonology
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No real-world occult content present.
Political content
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Minor discussion of corporate and cultural issues.
Self-harm / suicide
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No evidence found in available sources.
Abuse & suffering
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No evidence found in available sources.
Other
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