Examines how four Darwinian drives shape everyday consumer choices from food and gifts to sexual signaling and cultural products.
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Examines how four Darwinian drives shape everyday consumer choices from food and gifts to sexual signaling and cultural products.
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such ...
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Extensive discussion of pornography, sexual signaling, mating preferences, and reproductive drives.
Mentions of male-on-male violence within intra-sexual competition.
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Covers smoking, pathological gambling, porn addiction, and compulsive buying.
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Treats religion as a cultural product and offers opinions on religious doctrines.
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Discusses gender differences, socialization, and stereotypes through evolutionary lens.
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Addresses eating disorders and other pathological consumption patterns.
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