Wharton professor reveals six principles driving products, ideas, and content to spread through word-of-mouth and social influence.
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Owned
Wharton professor reveals six principles driving products, ideas, and content to spread through word-of-mouth and social influence.
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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectiou...
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will contain mild spoilers
Sexual content
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Discusses social and cultural influences on consumer behavior
Self-harm / suicide
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