A groundbreaking 1923 guide to public relations, exploring mass persuasion and crowd psychology in democratic society.
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A groundbreaking 1923 guide to public relations, exploring mass persuasion and crowd psychology in democratic society.
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A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psych...
What's Inside
will contain mild spoilers
Sexual content
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No romantic or sexual content present.
Violence & gore
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No violence or gore depicted.
Profanity
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No profanity or strong language present.
Substance use
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No substance use depicted.
LGBTQ+ Rep.
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No LGBTQ+ representation present.
Religious content
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No religious themes present.
Magic & witchcraft
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No fantasy magic or witchcraft depicted.
Occult / demonology
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No real-world occult content present.
Political content
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Central focus on public relations, mass persuasion, and shaping societal opinions.
Self-harm / suicide
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No self-harm or suicide themes present.
Abuse & suffering
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No abuse or suffering themes depicted.
Other
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