Nike founder Phil Knight’s candid memoir of building a global brand from a scrappy startup, full of risk, obsession, and grit.
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Owned
Nike founder Phil Knight’s candid memoir of building a global brand from a scrappy startup, full of risk, obsession, and grit.
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"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Ply...
What's Inside
will contain mild spoilers
Sexual content
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Courtship and marriage to wife Penny; no explicit sexual content
Violence & gore
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No violence or gore present
Profanity
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Occasional strong language in a candid, gutsy memoir voice
Substance use
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Social drinking in business, travel, and team settings
LGBTQ+ Rep.
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No evidence found in available sources
Religious content
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Brief spiritual reflections; running and purpose framed almost devotionally
Magic & witchcraft
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No fantasy magic or witchcraft present
Occult / demonology
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No occult or demonology content present
Political content
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Light free-enterprise and capitalism themes; business ethics undertones
Self-harm / suicide
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No evidence found in available sources
Abuse & suffering
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Financial ruin stress, personal grief, and harsh business setbacks
Other
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No information found