A witty business book dissecting spectacular brand flops by global giants, with case studies and practical lessons for marketers.
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A witty business book dissecting spectacular brand flops by global giants, with case studies and practical lessons for marketers.
Brand Failures takes a riveting look at what happens when global giants like McDonald's and Coca-Cola launch major brands which fail spectacularly, and at great cost. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read - but his message is deadly serious. He reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential d...
will contain mild spoilers
No romantic or sexual content present
No violence or gore present
No evidence found in available sources
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No LGBTQIA+ representation present
No religious content present
No magic or witchcraft present
No occult or demonology content present
Light corporate strategy and consumer-culture commentary via brand case studies
No self-harm or suicide content present
No abuse or suffering content present
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