
Academic exploration of evolutionary psychology principles applied to business, marketing, and consumer behavior.
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Academic exploration of evolutionary psychology principles applied to business, marketing, and consumer behavior.
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavi...
will contain mild spoilers
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