Getting the innovation job done
No CoverA business book exploring how customers hire products to fulfill specific jobs in their lives.
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A business book exploring how customers hire products to fulfill specific jobs in their lives.
The central thesis of this paper: customers select products primarily for the outcomes those products enable them to achieve. We do not buy products so much as we hire them to do jobs for us. If marketers and engineers can understand how and why customers hire products and services to do various jobs that need to get done in their lives, they can segment markets more meaningfully, find exciting opportunities to differentiate, develop much more commanding brands, and create exciting new growth ma...
will contain mild spoilers
No romantic or sexual content present.
No violence or gore present.
No profanity or strong language present.
No substance use depicted.
No LGBTQ+ representation present.
No religious themes present.
No fantasy magic or witchcraft present.
No real-world occult content present.
Minor focus on business and market ideologies.
No self-harm or suicide themes present.
No abuse or suffering themes present.
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