A guide to hotel revenue management, covering pricing, analytics, and strategy in a post-COVID world.
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A guide to hotel revenue management, covering pricing, analytics, and strategy in a post-COVID world.
About
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This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics--not just modeling, b...
What's Inside
will contain mild spoilers
Sexual content
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No romantic or sexual content present.
Violence & gore
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No violence or gore depicted.
Profanity
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No profanity or strong language present.
Substance use
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No substance use depicted.
LGBTQ+ Rep.
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No LGBTQ+ representation present.
Religious content
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No religious themes present.
Magic & witchcraft
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No fantasy magic or witchcraft depicted.
Occult / demonology
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No real-world occult content present.
Political content
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No political or ideological messaging present.
Self-harm / suicide
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No self-harm or suicide themes depicted.
Abuse & suffering
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No abuse or suffering themes present.
Other
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