A comprehensive guide to marketing communications, focusing on integrated strategies and tools.
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A comprehensive guide to marketing communications, focusing on integrated strategies and tools.
About
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Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions. This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process
What's Inside
will contain mild spoilers
Sexual content
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No romantic or sexual content present.
Violence & gore
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No violence or gore present.
Profanity
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No profanity or strong language present.
Substance use
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No substance use depicted.
LGBTQ+ Rep.
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No LGBTQ+ representation present.
Religious content
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No religious themes present.
Magic & witchcraft
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No fantasy magic or witchcraft present.
Occult / demonology
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No occult or demonology content present.
Political content
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No political or ideological messaging present.
Self-harm / suicide
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No self-harm or suicide themes present.
Abuse & suffering
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No abuse or suffering themes present.
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