
A guide to modern market research, exploring big data and new analytical tools.
No reviews yet
A guide to modern market research, exploring big data and new analytical tools.
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or...
will contain mild spoilers
No romantic or sexual content present.
No violence or gore present.
No profanity or strong language present.
No substance use depicted.
No LGBTQ+ representation present.
No religious themes present.
No fantasy magic or witchcraft present.
No occult or demonology content present.
No political or ideological messaging present.
No self-harm or suicide themes present.
No abuse or suffering themes present.
No information found.