Business
Sales force design for strategic advantage
2004·380 pages
A guide to designing a sales force for strategic advantage, focusing on structure and change.
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A guide to designing a sales force for strategic advantage, focusing on structure and change.
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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change
What's Inside
will contain mild spoilers
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