Non-fiction guide to harnessing storytelling for persuasion, brand loyalty and leadership using psychology and neuroscience.
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Non-fiction guide to harnessing storytelling for persuasion, brand loyalty and leadership using psychology and neuroscience.
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A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant 'Storr shares profound insights' Seth Godin 'Whip smart, insightful and ridiculously entertaining' Jimmy Carr __ Using the latest...
What's Inside
will contain mild spoilers
Romance & sex
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No romantic or sexual content present
Violence & gore
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No violent or gory content present
Profanity
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No profanity or strong language present
Substance use
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No substance use depicted
LGBTQ+ Rep.
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No LGBTQ+ representation present
Religious content
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Brief mentions of Aztec rituals as examples
Magic & witchcraft
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No fantasy magic or witchcraft present
Occult / demonology
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No occult or demonology content present
Political content
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No political or ideological messaging present
Self-harm / suicide
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No self-harm or suicide content present
Abuse & suffering
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No abuse or suffering themes present
Other
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