Strategic Writing
2015·370 pages
A guide to effective writing strategies for professional and academic success.
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A guide to effective writing strategies for professional and academic success.
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This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and in...
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will contain mild spoilers
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