Introductory textbook on business-to-business marketing using the IMP approach to managing supplier-customer relationships.
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Introductory textbook on business-to-business marketing using the IMP approach to managing supplier-customer relationships.
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'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer co...
What's Inside
will contain mild spoilers
Sexual content
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No romantic or sexual content
Violence & gore
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No violence or gore
Profanity
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No profanity or strong language
Substance use
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No substance use depicted
LGBTQ+ Rep.
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No LGBTQIA representation
Religious content
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No religious content
Magic & witchcraft
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No magic or witchcraft content
Occult / demonology
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No occult or demonology content
Political content
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No political or ideological messaging
Self-harm / suicide
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No self-harm or suicide content
Abuse & suffering
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No abuse or suffering content
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