Nonfiction
The Mirage of Global Markets
2003·256 pages
A guide to navigating local markets in a global economy, offering strategies for international business success.
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A guide to navigating local markets in a global economy, offering strategies for international business success.
About
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Why markets are becoming more local, not more global
The real reasons international companies struggle away from home
An intelligent framework for assessing and entering foreign markets
How to localize the decisions that matter most--cost-effectively
Organization, distribution, and partnerships in the winning global enterprise
Essential reading for every manager, marketer, and executive who competes internationally
Manage global, market local. That's the new route to success for global e...
What's Inside
will contain mild spoilers
Sexual content
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No romantic or sexual content present.
Violence & gore
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No violence or gore depicted.
Profanity
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No profanity or strong language present.
Substance use
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No substance use depicted.
LGBTQ+ Rep.
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No LGBTQ+ representation present.
Religious content
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No religious themes present.
Magic & witchcraft
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No fantasy magic or witchcraft depicted.
Occult / demonology
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No real-world occult content present.
Political content
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Minor focus on global economic and cultural differences.
Self-harm / suicide
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No self-harm or suicide themes present.
Abuse & suffering
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No abuse or suffering themes depicted.
Other
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No information found.