Nonfiction
The Mirage of Global Markets
2003·256 pages
A guide to navigating local markets in a global economy, offering strategies for international business success.
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A guide to navigating local markets in a global economy, offering strategies for international business success.
About
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Why markets are becoming more local, not more globalThe real reasons international companies struggle away from homeAn intelligent framework for assessing and entering foreign marketsHow to localize the decisions that matter most--cost-effectivelyOrganization, distribution, and partnerships in the winning global enterpriseEssential reading for every manager, marketer, and executive who competes internationallyManage global, market local. That's the new route to success for global e...
What's Inside
will contain mild spoilers
Romance & sex
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No romantic or sexual content present.
Violence & gore
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No violence or gore depicted.
Profanity
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No profanity or strong language present.
Substance use
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No substance use depicted.
LGBTQ+ Rep.
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No LGBTQ+ representation present.
Religious content
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No religious themes present.
Magic & witchcraft
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No fantasy magic or witchcraft depicted.
Occult / demonology
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No real-world occult content present.
Political content
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Minor focus on global economic and cultural differences.
Self-harm / suicide
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No self-harm or suicide themes present.
Abuse & suffering
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No abuse or suffering themes depicted.
Other
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