A guide to value-added selling techniques for sales professionals, focusing on customer value and business strategies.
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A guide to value-added selling techniques for sales professionals, focusing on customer value and business strategies.
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The global, go-to guide that started the Value Selling Revolution—now updated for today’s market “Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling , industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about pricing. That book went on to become the global, go-to guide for value-added selling. Since then, t...
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will contain mild spoilers
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