Explains six principles of persuasion backed by research, showing how they shape decisions and how to recognize them in daily life.
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Explains six principles of persuasion backed by research, showing how they shape decisions and how to recognize them in daily life.
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Influence, the classic book on persuasion, explains the psychology of why people say yes--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persua...
What's Inside
will contain mild spoilers
Sexual content
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No romantic or sexual content present
Violence & gore
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No violent content depicted
Profanity
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No profanity used
Substance use
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No substance use depicted
LGBTQ+ Rep.
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No LGBTQ+ representation present
Religious content
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No religious themes present
Magic & witchcraft
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No magic or witchcraft elements
Occult / demonology
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No occult content present
Political content
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Minor examples reference governments and social movements
Self-harm / suicide
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No self-harm or suicide content
Abuse & suffering
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No abuse or suffering themes
Other
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