Explores how redirecting attention before a message primes audiences for persuasion, drawing on psychological research, marketing, and propaganda examples.
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Explores how redirecting attention before a message primes audiences for persuasion, drawing on psychological research, marketing, and propaganda examples.
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The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essent...
What's Inside
will contain mild spoilers
Sexual content
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No romantic or sexual content
Violence & gore
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No violent or gory content
Profanity
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No profanity or strong language
Substance use
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Brief mention of opiate addiction treatment
LGBTQ+ Rep.
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No LGBTQ+ representation
Religious content
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No religious content
Magic & witchcraft
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No magic or witchcraft elements
Occult / demonology
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No occult content
Political content
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Discusses wartime propaganda techniques
Self-harm / suicide
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No self-harm or suicide content
Abuse & suffering
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No depictions of abuse or suffering
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