Explores how dozens of tiny, research-backed tweaks to communication and context can dramatically boost persuasion and influence in daily life and work.
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Explores how dozens of tiny, research-backed tweaks to communication and context can dramatically boost persuasion and influence in daily life and work.
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At some point today you will have to influence or persuade someone perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice Steve Martin, Noah Goldstein and Robert Cialdini describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining ...
What's Inside
will contain mild spoilers
Sexual content
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Violence & gore
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Profanity
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Substance use
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LGBTQ+ Rep.
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Religious content
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Magic & witchcraft
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Occult / demonology
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Political content
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Self-harm / suicide
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Abuse & suffering
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